Case study series
Una beatificación en la cultura digital
- Categoria: Case study series
- Visite: 10209
Una beatificación en la cultura digital
Del storytelling a la participación
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Del storytelling a la participación
Ana Sánchez de la Nieta, Mónica Herrero
Editore: ESC 2020
ISBN: 978-88-8333-888-5
Pagine: 144 pp.
Prezzo libro: € 15,00
Prezzo eBook: € 3,99
ISBN: 978-88-8333-888-5
Pagine: 144 pp.
Prezzo libro: € 15,00
Prezzo eBook: € 3,99
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Parlare di fede in TV
- Categoria: Case study series
- Visite: 8440
Titolo:
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Parlare di fede in TV. Breve corso di Media Training per farsi capire sul piccolo schermo
Bruno Mastroianni - Raffaele Buscemi
Editore: ESC 2015
ISBN: 978-88-8333-541-9
Pagine: 106 pp.
Prezzo libro: € 15,00
Prezzo eBook: € 2,99
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Communication in Church Events. The making of WYD Madrid 2011
- Categoria: Case study series
- Visite: 7026
Titolo:
Communication in Church Events. The making of WYD Madrid 2011
Yago de la Cierva (Ed.)
Editore: ESC 2014
ISBN: 978-88-8333-319-4 (libro)
Pagine: 230 pp.
Prezzo libro: € 24,00
Prezzo eBook: € 3,99
WYD 2011 Communications Department has prepared this report in the hopes that it will be a tool for those who plan future World Youth Days, as well as other major Church events. We would like to share our experience – including the challenges and our decision-making criteria – with communications professionals (communications directors for companies and organizations, journalists, journalism professors and public relations specialists). Our objective is to present the lessons learned in the form of a case study in order to contribute to the progress of public relations as a profession, and to Church communications in particular. We have tried to humbly describe what we did well and what we did poorly. We learn more from our failures than from our successes, though no one ever enjoys looking at their failures.Events are nothing more and nothing less than instruments of communication, since everything in an event is part of passing on a message. Today, entertainment is a large element of communications, and many companies and organizations use events to explain who they are and what they do, both internally and externally. Event planning has come of age and has gained a place among other older disciplines such as corporate communications, media relations and crisis communications. The bulk of this report is dedicated to outlining the WYD communications strategy, followed by details of the activities carried out during the event: social media, the website, media relations, marketing and promotion, IBC and TV signal. In addition, we have added an introduction concerning WYD’s identity and management to provide a context. Co-Authors: María José Abad, Daniel Arasa, Patricia Capa de Toca, Borja Ezcurra, Antonio Gallo, Kristen Gardner, María Gil-Casares, Gabriel González-Andrío, Marieta Jaureguizar, Ivo Leahy, Jorge Milán, Montse Pérez, Mariano Rodríguez, Paula Rodríguez, Rafael Rubio, and Javier Sobrino. The editor has added to these reports and given them uniformity of style.
"Who Know Where They Stand". Catholic Voices and the Papal Visit to the UK
- Categoria: Case study series
- Visite: 6973
Titolo:
"Who Know Where They Stand"
"Who Know Where They Stand"
Catholic Voices and the Papal Visit to the UK
J. Valero - A. Ivereigh
Editore: Edusc 2011
ISBN: 978-88-8333-270-8
Pagine: 112 pp.
Prezzo: € 13,00
The Catholic Church, Opus Dei and the Da Vinci Code
- Categoria: Case study series
- Visite: 6216
Titolo:
The Catholic Church, Opus Dei and
The Catholic Church, Opus Dei and
the Da Vinci Code
J.M. Mora
Editore: Edusc 2011
ISBN: 978-88-8333-250-0
Pagine: 180 pp.
Prezzo: € 15,00
La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale
- Categoria: Case study series
- Visite: 6164
Titolo:
La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale
J.M. Mora
Editore: Edusc 2009
ISBN:978-88-8333-200-5
Pagine: 182 pp.
Prezzo: € 15,00