Case Studies Series - Edizioni Santa CroceEdizioni Santa Croce - Libreria Universitariahttp://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series.feed2024-05-07T22:22:48+00:00Joomla! - Open Source Content ManagementUna beatificación en la cultura digital2020-07-13T08:17:03+00:002020-07-13T08:17:03+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/371-una-beatificación-en-la-cultura-digital.htmlAndrea Zannizanni@pusc.it<div class="feed-description"><p><a href="images/stories/csi/case-study-series/GUADA/cover.jpg"><img class="caption pxl-caption" title="guada" src="images/stories/csi/case-study-series/GUADA/cover.jpg" alt="cover" border="0" /></a></p>
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<div class="info-libro"><strong><span style="font-size: 14pt;">Una beatificación en la cultura digital<br /></span><span style="font-size: 12pt;">Del storytelling a la participación</span></strong>
<div class="info-elem autore">Ana Sánchez de la Nieta, Mónica Herrero</div>
<div><span class="info-label">Editore:</span> ESC 2020<br /><span class="info-label">ISBN: 978-88-8333-888-5<br />Pagine:</span> 144 pp.<br /><span class="info-label">Prezzo libro:</span> € 15,00<br />Prezzo eBook: € 3,99</div>
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<span style="color: #000080;"><span style="font-size: small;"><strong><a href="https://www.ibs.it/beatificacion-en-cultura-digital-del-libro-ana-sanchez-de-la-nieta-monica-herrero/e/9788883338885"><span style="color: #000080;">ACQUISTA LIBRO</span></a> </strong></span><span style="font-size: small;"><strong><br /></strong></span><span style="font-size: small;"><strong><a href="https://www.bookrepublic.it/ebook/9788883338908-una-beatificacion-en-la-cultura-digital-edusc/"><span style="color: #000080;">ACQUISTA EBOOK PDF</span></a><br /></strong></span><strong><span style="font-size: small;"><span style="font-size: small;"><a href="https://www.amazon.it/Una-beatificaci%C3%B3n-cultura-digital-participaci%C3%B3n-ebook/dp/B08CVCZPPG/ref=sr_1_1?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=Una+beatificaci%C3%B3n+en+la+cultura+digital&qid=1594742135&s=digital-text&sr=1-1"><span style="color: #000080;">ACQUISTA EBOOK KINDLE STORE</span></a><br /></span></span></strong><a href="https://books.apple.com/it/book/una-beatificación-en-la-cultura-digital/id1523301026"><span style="background-color: #ffffff; color: #000080;"><strong><span style="font-size: small;">ACQUISTA EBOOK ITUNES STORE</span></strong></span></a></span><br /><br /></div><div class="feed-description"><p><a href="images/stories/csi/case-study-series/GUADA/cover.jpg"><img class="caption pxl-caption" title="guada" src="images/stories/csi/case-study-series/GUADA/cover.jpg" alt="cover" border="0" /></a></p>
<div class="info-libro"> </div>
<div class="info-libro"><strong><span style="font-size: 14pt;">Una beatificación en la cultura digital<br /></span><span style="font-size: 12pt;">Del storytelling a la participación</span></strong>
<div class="info-elem autore">Ana Sánchez de la Nieta, Mónica Herrero</div>
<div><span class="info-label">Editore:</span> ESC 2020<br /><span class="info-label">ISBN: 978-88-8333-888-5<br />Pagine:</span> 144 pp.<br /><span class="info-label">Prezzo libro:</span> € 15,00<br />Prezzo eBook: € 3,99</div>
<div> </div>
<span style="color: #000080;"><span style="font-size: small;"><strong><a href="https://www.ibs.it/beatificacion-en-cultura-digital-del-libro-ana-sanchez-de-la-nieta-monica-herrero/e/9788883338885"><span style="color: #000080;">ACQUISTA LIBRO</span></a> </strong></span><span style="font-size: small;"><strong><br /></strong></span><span style="font-size: small;"><strong><a href="https://www.bookrepublic.it/ebook/9788883338908-una-beatificacion-en-la-cultura-digital-edusc/"><span style="color: #000080;">ACQUISTA EBOOK PDF</span></a><br /></strong></span><strong><span style="font-size: small;"><span style="font-size: small;"><a href="https://www.amazon.it/Una-beatificaci%C3%B3n-cultura-digital-participaci%C3%B3n-ebook/dp/B08CVCZPPG/ref=sr_1_1?__mk_it_IT=%C3%85M%C3%85%C5%BD%C3%95%C3%91&dchild=1&keywords=Una+beatificaci%C3%B3n+en+la+cultura+digital&qid=1594742135&s=digital-text&sr=1-1"><span style="color: #000080;">ACQUISTA EBOOK KINDLE STORE</span></a><br /></span></span></strong><a href="https://books.apple.com/it/book/una-beatificación-en-la-cultura-digital/id1523301026"><span style="background-color: #ffffff; color: #000080;"><strong><span style="font-size: small;">ACQUISTA EBOOK ITUNES STORE</span></strong></span></a></span><br /><br /></div>Parlare di fede in TV2015-11-17T11:21:46+00:002015-11-17T11:21:46+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/268-parlare-di-fede-in-tv.htmlEdizioni Santa Croceeurologon@pixelfabrica.it<div class="feed-description"><p><img class="caption pxl-caption" title="gmg" src="images/stories/csi/case-study-series/mastro/cover.jpg" alt="cover" border="0" /></p>
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<div class="info-libro">Titolo:
<h3>Parlare di fede in TV. Breve corso di Media Training per farsi capire sul piccolo schermo</h3>
<div class="info-elem autore">Bruno Mastroianni - Raffaele Buscemi</div>
<div class="info-elem"><span class="info-label">Editore:</span> ESC 2015</div>
<div class="info-elem"><span class="info-label">ISBN: 978-88-8333-541-9<br /></span></div>
<div class="info-elem"><span class="info-label">Pagine:</span> 106 pp.</div>
<div><span class="info-label">Prezzo libro:</span> € 15,00</div>
<div>Prezzo eBook: € 2,99</div>
<div><span style="color: #ff0000;"><strong> <a href="https://www.youtube.com/watch?v=Rm6nYL6HHdo&list=UUjS-IaPztycynQbiUsHFL3Q"><span style="font-size: 10pt; color: #003366;"><strong><span style="color: #003366;">BRUNO MASTROIANNI PARLA DEL LIBRO (video)</span></strong></span></a></strong></span></div>
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<a href="http://www.amazon.it/Parlare-Training-capire-piccolo-schermo/dp/8883335414/ref=sr_1_2?ie=UTF8&qid=1452522166&sr=8-2&keywords=parlare+di+fede+in+tv"><span style="color: #000080;"><span style="font-size: small;"><strong>ACQUISTA LIBRO<span style="color: #ff0000;"></span></strong></span></span><span style="color: #000080;"><span style="font-size: small;"><strong><br /></strong></span></span></a><span style="font-size: small;"><strong><a href="http://www.ibs.it/ebook/buscemi-raffaele-mastroianni-bruno/parlare-di-fede-in/9788883335464.html"><span style="color: #000080;">ACQUISTA EBOOK PDF</span></a><br /></strong></span><span style="color: #000080;"><strong><span style="font-size: small;"><span style="font-size: small;"><a href="http://www.amazon.it/Parlare-fede-TV-Training-piccolo-ebook/dp/B018EC9RJA/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1448354645&sr=1-1&keywords=parlare+di+fede+in+tv"><span style="color: #000080;">ACQUISTA EBOOK KINDLE STORE</span></a><br /></span></span></strong><a href="https://itunes.apple.com/it/book/parlare-di-fede-in-tv/id1061583554?mt=11"><span style="background-color: #ffffff; color: #000080;"><strong><span style="font-size: small;">ACQUISTA EBOOK ITUNES STORE</span></strong></span></a></span><br /><br /></div><div class="feed-description"><p><img class="caption pxl-caption" title="gmg" src="images/stories/csi/case-study-series/mastro/cover.jpg" alt="cover" border="0" /></p>
<div class="info-libro"> </div>
<div class="info-libro">Titolo:
<h3>Parlare di fede in TV. Breve corso di Media Training per farsi capire sul piccolo schermo</h3>
<div class="info-elem autore">Bruno Mastroianni - Raffaele Buscemi</div>
<div class="info-elem"><span class="info-label">Editore:</span> ESC 2015</div>
<div class="info-elem"><span class="info-label">ISBN: 978-88-8333-541-9<br /></span></div>
<div class="info-elem"><span class="info-label">Pagine:</span> 106 pp.</div>
<div><span class="info-label">Prezzo libro:</span> € 15,00</div>
<div>Prezzo eBook: € 2,99</div>
<div><span style="color: #ff0000;"><strong> <a href="https://www.youtube.com/watch?v=Rm6nYL6HHdo&list=UUjS-IaPztycynQbiUsHFL3Q"><span style="font-size: 10pt; color: #003366;"><strong><span style="color: #003366;">BRUNO MASTROIANNI PARLA DEL LIBRO (video)</span></strong></span></a></strong></span></div>
<div> </div>
<a href="http://www.amazon.it/Parlare-Training-capire-piccolo-schermo/dp/8883335414/ref=sr_1_2?ie=UTF8&qid=1452522166&sr=8-2&keywords=parlare+di+fede+in+tv"><span style="color: #000080;"><span style="font-size: small;"><strong>ACQUISTA LIBRO<span style="color: #ff0000;"></span></strong></span></span><span style="color: #000080;"><span style="font-size: small;"><strong><br /></strong></span></span></a><span style="font-size: small;"><strong><a href="http://www.ibs.it/ebook/buscemi-raffaele-mastroianni-bruno/parlare-di-fede-in/9788883335464.html"><span style="color: #000080;">ACQUISTA EBOOK PDF</span></a><br /></strong></span><span style="color: #000080;"><strong><span style="font-size: small;"><span style="font-size: small;"><a href="http://www.amazon.it/Parlare-fede-TV-Training-piccolo-ebook/dp/B018EC9RJA/ref=sr_1_1?s=digital-text&ie=UTF8&qid=1448354645&sr=1-1&keywords=parlare+di+fede+in+tv"><span style="color: #000080;">ACQUISTA EBOOK KINDLE STORE</span></a><br /></span></span></strong><a href="https://itunes.apple.com/it/book/parlare-di-fede-in-tv/id1061583554?mt=11"><span style="background-color: #ffffff; color: #000080;"><strong><span style="font-size: small;">ACQUISTA EBOOK ITUNES STORE</span></strong></span></a></span><br /><br /></div>Communication in Church Events. The making of WYD Madrid 20112014-04-14T13:58:03+00:002014-04-14T13:58:03+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/219-communication-in-church-events-the-making-of-wyd-madrid-2011.htmlEdizioni Santa Croceeurologon@pixelfabrica.it<div class="feed-description"><p><img class="caption pxl-caption" title="gmg" src="images/stories/csi/case-study-series/GMG2011/GMG_cover.jpg" alt="GMG cover" border="0" /></p>
<div class="info-libro"> </div>
<div class="info-libro">Titolo:
<h3>Communication in Church Events. The making of WYD Madrid 2011</h3>
<div class="info-elem autore">Yago de la Cierva (Ed.)</div>
<div class="info-elem"><span class="info-label">Editore:</span> ESC 2014</div>
<div class="info-elem"><span class="info-label">ISBN: 978-88-8333-319-4 (libro) <br /></span></div>
<div class="info-elem"><span class="info-label">Pagine:</span> 230 pp.</div>
<div><span class="info-label">Prezzo libro:</span> € 24,00</div>
<div>Prezzo eBook: € 3,99</div>
<div> </div>
<div><a href="http://www.libreriadelsanto.it/libri/9788883333194/communication-in-church-events.html"><span style="font-size: 10pt; color: #000080;"><strong>ACQUISTA LIBRO </strong></span></a></div>
<div><a href="http://www.ibs.it/ebook/de-la-cierva-yago/communication-in-church-events/9788883334085.html"><span style="font-size: 10pt; color: #000080;"><strong>ACQUISTA EBOOK PDF</strong></span></a></div>
<br />
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<div>WYD 2011 Communications Department has prepared this report in the hopes that it will be a tool for those who plan future World Youth Days, as well as other major Church events. We would like to share our experience – including the challenges and our decision-making criteria – with communications professionals (communications directors for companies and organizations, journalists, journalism professors and public relations specialists). Our objective is to present the lessons learned in the form of a case study in order to contribute to the progress of public relations as a profession, and to Church communications in particular. We have tried to humbly describe what we did well and what we did poorly. We learn more from our failures than from our successes, though no one ever enjoys looking at their failures.Events are nothing more and nothing less than instruments of communication, since everything in an event is part of passing on a message. Today, entertainment is a large element of communications, and many companies and organizations use events to explain who they are and what they do, both internally and externally. Event planning has come of age and has gained a place among other older disciplines such as corporate communications, media relations and crisis communications. The bulk of this report is dedicated to outlining the WYD communications strategy, followed by details of the activities carried out during the event: social media, the website, media relations, marketing and promotion, IBC and TV signal. In addition, we have added an introduction concerning WYD’s identity and management to provide a context. Co-Authors: María José Abad, Daniel Arasa, Patricia Capa de Toca, Borja Ezcurra, Antonio Gallo, Kristen Gardner, María Gil-Casares, Gabriel González-Andrío, Marieta Jaureguizar, Ivo Leahy, Jorge Milán, Montse Pérez, Mariano Rodríguez, Paula Rodríguez, Rafael Rubio, and Javier Sobrino. The editor has added to these reports and given them u<span style="font-size: 10pt; font-family: 'Times New Roman';">niformity of style.</span></div>
</div>
<ul class="allegati">
<li><a href="images/stories/csi/case-study-series/GMG2011/GMG_inde.pdf" title="Indice (pdf)">Scarica l'Indice (PDF)</a></li>
<li><a href="images/stories/csi/case-study-series/GMG2011/GMG_intro.pdf" target="_blank" title="Introduzione (pdf)">Scarica l'Introduzione (PDF)</a></li>
</ul></div><div class="feed-description"><p><img class="caption pxl-caption" title="gmg" src="images/stories/csi/case-study-series/GMG2011/GMG_cover.jpg" alt="GMG cover" border="0" /></p>
<div class="info-libro"> </div>
<div class="info-libro">Titolo:
<h3>Communication in Church Events. The making of WYD Madrid 2011</h3>
<div class="info-elem autore">Yago de la Cierva (Ed.)</div>
<div class="info-elem"><span class="info-label">Editore:</span> ESC 2014</div>
<div class="info-elem"><span class="info-label">ISBN: 978-88-8333-319-4 (libro) <br /></span></div>
<div class="info-elem"><span class="info-label">Pagine:</span> 230 pp.</div>
<div><span class="info-label">Prezzo libro:</span> € 24,00</div>
<div>Prezzo eBook: € 3,99</div>
<div> </div>
<div><a href="http://www.libreriadelsanto.it/libri/9788883333194/communication-in-church-events.html"><span style="font-size: 10pt; color: #000080;"><strong>ACQUISTA LIBRO </strong></span></a></div>
<div><a href="http://www.ibs.it/ebook/de-la-cierva-yago/communication-in-church-events/9788883334085.html"><span style="font-size: 10pt; color: #000080;"><strong>ACQUISTA EBOOK PDF</strong></span></a></div>
<br />
<div> </div>
<div>WYD 2011 Communications Department has prepared this report in the hopes that it will be a tool for those who plan future World Youth Days, as well as other major Church events. We would like to share our experience – including the challenges and our decision-making criteria – with communications professionals (communications directors for companies and organizations, journalists, journalism professors and public relations specialists). Our objective is to present the lessons learned in the form of a case study in order to contribute to the progress of public relations as a profession, and to Church communications in particular. We have tried to humbly describe what we did well and what we did poorly. We learn more from our failures than from our successes, though no one ever enjoys looking at their failures.Events are nothing more and nothing less than instruments of communication, since everything in an event is part of passing on a message. Today, entertainment is a large element of communications, and many companies and organizations use events to explain who they are and what they do, both internally and externally. Event planning has come of age and has gained a place among other older disciplines such as corporate communications, media relations and crisis communications. The bulk of this report is dedicated to outlining the WYD communications strategy, followed by details of the activities carried out during the event: social media, the website, media relations, marketing and promotion, IBC and TV signal. In addition, we have added an introduction concerning WYD’s identity and management to provide a context. Co-Authors: María José Abad, Daniel Arasa, Patricia Capa de Toca, Borja Ezcurra, Antonio Gallo, Kristen Gardner, María Gil-Casares, Gabriel González-Andrío, Marieta Jaureguizar, Ivo Leahy, Jorge Milán, Montse Pérez, Mariano Rodríguez, Paula Rodríguez, Rafael Rubio, and Javier Sobrino. The editor has added to these reports and given them u<span style="font-size: 10pt; font-family: 'Times New Roman';">niformity of style.</span></div>
</div>
<ul class="allegati">
<li><a href="images/stories/csi/case-study-series/GMG2011/GMG_inde.pdf" title="Indice (pdf)">Scarica l'Indice (PDF)</a></li>
<li><a href="images/stories/csi/case-study-series/GMG2011/GMG_intro.pdf" target="_blank" title="Introduzione (pdf)">Scarica l'Introduzione (PDF)</a></li>
</ul></div>"Who Know Where They Stand". Catholic Voices and the Papal Visit to the UK2011-11-16T12:02:37+00:002011-11-16T12:02:37+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/165-who-know-where-they-stand-catholic-voices-and-the-papal-visit-to-the-uk.htmlEdizioni Santa Croceeurologon@pixelfabrica.it<div class="feed-description"><p><img class="caption pxl-caption" title="Who Know Where They Stand Catholic Voices and the Papal Visit to the UK" src="images/stories/csi/case-study-series/2.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>"Who Know Where They Stand"<br /> Catholic Voices and the Papal Visit to the UK</h3>
<div class="info-elem autore">J. Valero - A. Ivereigh</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2011</div>
<div class="info-elem"><span class="info-label">ISBN:</span> 978-88-8333-270-8</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 112 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 13,00<span class="nd"></span></div>
</div></div><div class="feed-description"><p><img class="caption pxl-caption" title="Who Know Where They Stand Catholic Voices and the Papal Visit to the UK" src="images/stories/csi/case-study-series/2.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>"Who Know Where They Stand"<br /> Catholic Voices and the Papal Visit to the UK</h3>
<div class="info-elem autore">J. Valero - A. Ivereigh</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2011</div>
<div class="info-elem"><span class="info-label">ISBN:</span> 978-88-8333-270-8</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 112 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 13,00<span class="nd"></span></div>
</div></div>The Catholic Church, Opus Dei and the Da Vinci Code2011-11-16T12:00:05+00:002011-11-16T12:00:05+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/164-the-catholic-church-opus-dei-andnthenda-vinci-code.htmlEdizioni Santa Croceeurologon@pixelfabrica.it<div class="feed-description"><p><img class="caption pxl-caption" title="The Catholic Church, Opus Dei and the Da Vinci Code" src="images/stories/csi/case-study-series/1.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>The Catholic Church, Opus Dei and <br />the Da Vinci Code</h3>
<div class="info-elem autore">J.M. Mora</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2011</div>
<div class="info-elem"><span class="info-label">ISBN:</span> 978-88-8333-250-0</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 180 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 15,00<span class="nd"></span></div>
<div class="info-elem"><span style="color: #000080; font-size: 10pt;"><a href="http://www.ibs.it/code/9788883332500/mora-juan-m/catholic-church-opus-dei.html"><span style="color: #000080;"><strong>ACQUISTA LIBRO</strong></span></a></span></div>
</div></div><div class="feed-description"><p><img class="caption pxl-caption" title="The Catholic Church, Opus Dei and the Da Vinci Code" src="images/stories/csi/case-study-series/1.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>The Catholic Church, Opus Dei and <br />the Da Vinci Code</h3>
<div class="info-elem autore">J.M. Mora</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2011</div>
<div class="info-elem"><span class="info-label">ISBN:</span> 978-88-8333-250-0</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 180 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 15,00<span class="nd"></span></div>
<div class="info-elem"><span style="color: #000080; font-size: 10pt;"><a href="http://www.ibs.it/code/9788883332500/mora-juan-m/catholic-church-opus-dei.html"><span style="color: #000080;"><strong>ACQUISTA LIBRO</strong></span></a></span></div>
</div></div>La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale2011-10-21T08:00:21+00:002011-10-21T08:00:21+00:00http://edizionisantacroce.it/catalogo/comunicazione/collane-e-raccolte/case-studies-series/108-la-chiesa-lopus-dei-e-il-codice-da-vinci-un-caso-di-comunicazione-globale.htmlEdizioni Santa Croceeurologon@pixelfabrica.it<div class="feed-description"><p><img class="caption pxl-caption" title="La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale" src="images/stories/csi/altrepubblicazioni/9.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale</h3>
<div class="info-elem autore">J.M. Mora</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2009</div>
<div class="info-elem"><span class="info-label">ISBN:</span>978-88-8333-200-5</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 182 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 15,00<span class="nd"></span></div>
<div class="info-elem"><a href="http://www.ibs.it/code/9788883332005/mora-juan-m/chiesa-l-opus-dei-e.html"><span style="color: #000080;"><strong><span style="font-size: 10pt;">ACQUISTA LIBRO</span></strong></span></a></div>
</div></div><div class="feed-description"><p><img class="caption pxl-caption" title="La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale" src="images/stories/csi/altrepubblicazioni/9.jpg" alt="" border="0" /></p>
<div class="info-libro" style="display: table;">Titolo:
<h3>La Chiesa, l'Opus Dei e il Codice da Vinci. Un caso di comunicazione globale</h3>
<div class="info-elem autore">J.M. Mora</div>
<div class="info-elem"><span class="info-label">Editore:</span> Edusc 2009</div>
<div class="info-elem"><span class="info-label">ISBN:</span>978-88-8333-200-5</div>
<div class="info-elem"><span class="info-label">Pagine:</span> 182 pp.</div>
<div class="info-elem"><span class="info-label">Prezzo:</span> € 15,00<span class="nd"></span></div>
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